After hosting a surprise challenge with Real Madrid footballer Eduardo Camavinga, the discreet London-based streetwear brand Corteiz is now back with a promotional video.
The references in this video are multiple and the unique style of the advertising message speaks to absolutely everyone.
The video begins with reporters from various fictional channels in Korea, France, Japan and even England sharing the latest news about the coveted pair's impending release.
The announcement then made a big noise and resonated like a shock wave throughout the world. Following the announcement, the stock markets collapsed and panicked brokers got angry on the phone. While the prestigious auction houses sold the pairs for more than $110,000.
After a reference to the challenge with Eduardo Camavinga, the rest of the video takes us on a journey all over the world, from a sneakerhead's bedroom to street tunnels sitting on a bike with subtle details scattered everywhere.
Check out the video below and stay on your toes by keeping an eye on the brand's Instagram.
